15+Analysis+What+went+wrong?

Enjoy the following spoof of a label driven article and ask yourself if the discussion is about cats or something else. What are some of the problems with this piece? 

//The issue is cats. The contention is that cats are good. The tone says that cats are good to have around and it makes the reader feel good about cats, so therefore it is persuasive. //  //The letter c is rather round, a bit like a cup turned on its side. This makes the reader feel good about cats because they like cups and cups appeal to them. //  //In the middle of the word cat is a letter a. This letter is sort of cute and curly and has a tail like a cat. This is called copying and that is a really persuasive technique. //

//The final and only other letter in the word cat is the letter t. This letter feels strong like a tree, standing up tall, but with branches that stick out and roots that grow down. This is very persuasive as people will think that cats are reliable like trees are and strong. They aren’t green like trees are so that is a flaw in the argument. They can sometimes be brown so mostly it could be persuasive. //  //I really like cats and people who don’t like cats must be dog lovers and dog lovers are stupid. My cat is called Tibby. She is a reason for people to like cats. //  //The writer has been very persuasive and uses lots of emotive images to make the reader get persuaded. It is the best one. //  //Thank you. //